We serve the farmer and other end-users of veterinary products by:
Ensuring that only quality products that are registered and fit for use are sold and distributed;
Facilitating new and/or improved products are regularly put on the market through research and development internationally and locally;
Looking after the interests of emerging farmers;
Conducting research into vector resistance in South Africa;
Ensuring that sales personnel are properly trained and accredited.
To promote and support an economically viable and innovation driven animal health industry, contributing to a healthy, secure and safe food supply through a high level of health and welfare of all animals and the environment.